{"id":151,"date":"2021-12-27T05:20:18","date_gmt":"2021-12-27T05:20:18","guid":{"rendered":"https:\/\/techwyns.com\/tech\/?page_id=151"},"modified":"2021-12-27T06:36:38","modified_gmt":"2021-12-27T06:36:38","slug":"cmo","status":"publish","type":"page","link":"https:\/\/techwyns.com\/tech\/cmo\/","title":{"rendered":"CMO"},"content":{"rendered":"<h1 class=\"h2-title\">What does a fractional CMO do?<\/h1>\n<div class=\"media-m__wrp\">\n<div class=\"media-m__col\">\n<p class=\"media-m__txt\">TechWyns fractional chief marketing officer (CMO) is a freelance marketing executive that companies hire for digital marketing leadership and top-level strategy. They are great people managers, partner relationship builders and communicators.<\/p>\n<p>Typically, TechWyns fractional CMOs are responsible for things like:<\/p>\n<ul class=\"media-m__list\" role=\"list\">\n<li class=\"media-m__list-item\">\n<div class=\"list__item-txt\">Setting marketing priorities<\/div>\n<\/li>\n<li class=\"media-m__list-item\">\n<div class=\"list__item-txt\">Identifying target audiences<\/div>\n<\/li>\n<li class=\"media-m__list-item\">\n<div class=\"list__item-txt\">Overseeing marketing channels, new and old<\/div>\n<\/li>\n<li class=\"media-m__list-item\">\n<div class=\"list__item-txt\">Building go-to-market plans<\/div>\n<\/li>\n<li class=\"media-m__list-item\">\n<div class=\"list__item-txt\">Hiring for marketing roles<\/div>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>Fractional CMOs build out strategies and hire specialists to get projects and tasks across the finish line. These senior leaders are typically not execution-oriented.<\/p>\n<p>&nbsp;<\/p>\n<h3 class=\"h3-tabs-heading\">TechWyns Fractional CMOs have these five skills.<\/h3>\n<p class=\"tab-text-para-2\">There\u2019s no one-size-fits-all CMO. The ideal candidate differs across industries and business stages.<\/p>\n<p>\u200d<br \/>\nNevertheless, here\u2019s a breakdown of the key capabilities you should look for from TechWyns CMO \u2014 and TechWynsMarketing vets for all of them.<\/p>\n<ul class=\"tab-list tab-list_roles\" role=\"list\">\n<li class=\"list-item-4\"><strong>Lead generation:\u00a0<\/strong>Understanding user acquisition across multiple channels \u2014 like paid search, SEO and content marketing \u2014 \u00a0is a critical skill and a big part of the chief marketing officer job. Even if the fractional CMO doesn\u2019t have hands-on experience, they will need experience managing team members focused on lead-generation marketing programs.<\/li>\n<li class=\"list-item-4\"><strong>Retention and engagement: <\/strong>TechWyns CMOs\u00a0 know how to evaluate your overall customer experience \u2014 and figure out new ways to keep the customers you already have through creative engagement strategies built on solid messaging, automation and retargeting campaigns.<\/li>\n<li class=\"list-item-4\"><strong>Marketing communications: <\/strong>TechWyns CMO candidates have experience with storytelling, setting the company narrative, and working with media or a public relations strategist to raise brand awareness.<\/li>\n<li class=\"list-item-4\"><strong>Brand positioning:\u00a0<\/strong>Strong CMOs or directors of marketing are able to define what a brand is and isn\u2019t. This involves some competitive analysis and market research, and continually refining the company\u2019s marketing and messaging based on customer and market feedback. Ideally, fractional CMOs have a brand methodology they follow.<\/li>\n<li class=\"list-item-4\"><strong>Research and analytics:\u00a0<\/strong>Good marketing is built on data, so a chief marketing officer needs to work with other corporate executives to spot patterns in data and develop hypotheses about what they mean. They also need experience researching trends, forecasting, and executing strategies to hit target KPIs.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 class=\"h3-tabs-heading\">When your marketing isn&#8217;t moving the needle, hire a fractional CMO.<\/h3>\n<p class=\"tab-text-para\">Deciding\u00a0when to bring on a CMO\u00a0or director of marketing is a decision many businesses struggle with, but there are a few scenarios in which a company might be looking to make this key hire.<br \/>\n\u200d<br \/>\nIf you\u2019re just starting out and have no idea where to begin, a TechWyns CMO or c-suite marketing hire can really take strategic initial \u2014 and critical \u2014 steps towards acquiring users and growing your business.<\/p>\n<p>They can help build out\u00a0your brand positioning, messaging, target audience, and user acquisition strategies and tactics grounded in research \u2014 to name a few.<br \/>\n\u200d<br \/>\nOn the other hand, if you\u2019ve tried to handle marketing on your own and you\u2019re not\u00a0 moving the needle, bringing in a marketing leader can help you change that. This person can assess your lead generation tactics to date and provide new ways to acquire target customers and retain them.<\/p>\n<p>Or, if your problem lies in the realm of marketing communication and storytelling, a chief marketing officer can update your company\u2019s narrative, and work with the media to get the word out to prospects.<br \/>\n\u200d<br \/>\nFinally, if your company is mature but struggles with issues around retention and engagement, hiring a CMO will bring fresh eyes to your problems. They can help you figure out how to keep the customers you already have through creative email campaigns, in-app messages, retargeting campaigns and events.<\/p>\n<p>Better yet, they can do this across an existing marketing team, helping the entire organization work better together \u2014 while only working part-time!<\/p>\n<p>&nbsp;<\/p>\n<p>.<\/p>\n<h3 class=\"h3-ready\">Ready to hire your fractional CMO?<\/h3>\n<h4 class=\"h4-txt-start-here\">Tell us more about you and your needs, and we&#8217;ll find the best fractional TechWyns CMO for the job.<\/h4>\n<p>&nbsp;<\/p>\n<p>.<\/p>\n<h2 class=\"h2-need-more\">Need more than a fractional CMO?<\/h2>\n<h3 class=\"h3-sub-heading\">Build out your marketing team right here, right now. Hire two or more TechWynsMarketing freelancers, and get 10% off. More marketing results, less spend. It&#8217;s a win-win.<\/h3>\n<div class=\"role-cards__box\">\n<div class=\"role-slider__wrap\">\n<div class=\"role-cards__slider w-slider\" role=\"region\" data-delay=\"4000\" data-animation=\"slide\" data-autoplay=\"false\" data-easing=\"ease\" data-hide-arrows=\"false\" data-disable-swipe=\"false\" data-autoplay-limit=\"0\" data-nav-spacing=\"3\" data-duration=\"500\" data-infinite=\"true\" aria-label=\"carousel\">\n<div id=\"w-slider-mask-1\" class=\"role-cards__mask w-slider-mask\">\n<div class=\"role-cards__slide w-slide\" role=\"group\" aria-label=\"1 of 10\">\n<p style=\"text-align: center;\"><a class=\"card-block w-inline-block\" href=\"https:\/\/marketerhire.com\/roles\/brand-marketing\"><img decoding=\"async\" class=\"role-card__ico aligncenter\" src=\"https:\/\/assets-global.website-files.com\/5ec70e2719e95acb889006a3\/60d36ac853f18e805c8e27ef_Group%202670.svg\" alt=\"\" \/><\/a>Brand Marketing Manager<\/p>\n<p style=\"text-align: center;\">\n<\/div>\n<div class=\"role-cards__slide w-slide\" style=\"text-align: center;\" role=\"group\" aria-label=\"2 of 10\">\n<p><a class=\"card-block w-inline-block\" href=\"https:\/\/marketerhire.com\/roles\/content-marketing\"><img decoding=\"async\" class=\"role-card__ico\" src=\"https:\/\/assets-global.website-files.com\/5ec70e2719e95acb889006a3\/60d36b099b0ea5a7106be38f_Group%202671.svg\" alt=\"\" \/> <\/a>Content Marketing Manager<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"role-cards__slide w-slide\" style=\"text-align: center;\" role=\"group\" aria-label=\"3 of 10\">\n<p><a class=\"card-block w-inline-block\" href=\"https:\/\/marketerhire.com\/roles\/email-marketing\"><img decoding=\"async\" class=\"role-card__ico\" src=\"https:\/\/assets-global.website-files.com\/5ec70e2719e95acb889006a3\/60d36b19948fc60841823834_Group%202676.svg\" alt=\"\" \/> <\/a>Email Marketing Manager<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div style=\"text-align: center;\"><\/div>\n<div><\/div>\n<div>.<\/div>\n<h3 id=\"Paid-social-media-marketing-is-entering-uncharted-waters\" class=\"h3-tabs-heading\">A full-time CMO doesn\u2019t always make sense.<\/h3>\n<p class=\"paragraph-40\">Not all founders have a senior-level marketing expert on their team, and not all teams have members ready to move into a CMO role when someone leaves or goes on parental leave.<\/p>\n<p>Fractional CMO services patch these gaps in a marketing organization in a flexible, reasonably-priced way. A fractional CMO will work on a freelance basis to keep your team and strategy on track \u2014 and even thriving.<\/p>\n<p class=\"tab-text-para\">The chief marketing officer (CMO) is the chief executive marketing leader in most orgs \u2014 and one of their core responsibilities is long-term strategy.<\/p>\n<p>But as launching an e-commerce startup becomes increasingly frictionless, thanks to 3PLs and no-code digital storefronts, early-stage companies have become increasingly common. Still struggling to hit on product-market fit, their futures are uncertain \u2014 and they\u2019re not ready for a full-time marketing executive focused on plans for the future.<br \/>\n\u200d<br \/>\nEnter the fractional CMO, an emerging marketing role that solves for long-time pain points \u2014 like C-suite executives going on parental leave, sick leave, or simply departing abruptly.<\/p>\n<p>With a fractional CMO on speed dial, your org won\u2019t be left in the lurch. Better yet, you can hire them for short-term projects, go-to-market strategy, or even team building sessions.<\/p>\n<p>Scale up their hours at crunch time, and scale them down based on your business needs.<\/p>\n<p>&nbsp;<\/p>\n<h3 id=\"Fractional-CMOs-are-a-flexible-fix-for-headless-modern-marketing-teams\" class=\"h3-tabs-heading\">Fractional CMOs are a flexible fix for headless, modern marketing teams.<\/h3>\n<p class=\"tab-text-para\">There are innumerable marketing functions your company could be focusing on to drive growth. With so many strategies, tactics, and channels to consider, coming up with a holistic marketing plan that takes a business\u2019s stage and industry into account is a complex job, to say the least.<br \/>\n\u200d<br \/>\nThat\u2019s precisely why companies hire CMOs or marketing directors: to craft and execute these intricate marketing strategies across a marketing department.<\/p>\n<p>Understanding your market, your pricing, your customers, and how to position your business effectively is all part of an expertly orchestrated go-to-market strategy that will pay dividends for months and years to come.<br \/>\n\u200d<br \/>\nWhy? Because marketing takes time. You can\u2019t plant the seeds today and expect to reap the fruit tomorrow. The sooner you start, the better off you\u2019ll be. But many companies hold off on hiring a marketing executive or director of marketing until things reach a frantic state.<br \/>\n\u200d<br \/>\nThere\u2019s a significant opportunity cost associated with waiting to bring on a marketing leader. If you\u2019re not a marketing expert yourself, the truth is you\u2019re probably missing out on a lot of opportunities a new CMO or director of marketing would spot.<br \/>\n\u200d<br \/>\nThe most common excuses for waiting? Concerns about the expense and the commitment involved in a full-time C-suite hire.<br \/>\n\u200d<br \/>\nFractional CMOs offer you the proper guidance, direction, marketing initiatives and strategies to meet your goals and boost the return on your marketing spend \u2014 but they\u2019re also flexible hires, whose hours (and fees) you can scale up and down as needed.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>HOW TO GET STARTED<\/h2>\n<ul>\n<li>Get started with a one-hour initial growth assessment at no charge. A Managing Partner matches you with one or two Fractional CMOs. On the call, the CMO seeks to understand your challenges and shares recommendations for growth.<\/li>\n<li>The Fractional CMO leader, Chief Outsiders retains 100 plus CMOs, each with more than 20 years of experience. Their careers include marketing leadership roles as the CMO or VP of Marketing in at least two Global 5,000 companies.<\/li>\n<li>For more than a decade, we have supported growth at 1,400 client companies and counting. With a Net Promoter Score of 65 (double the industry average in customer satisfaction), we\u2019ve made the Inc. 5000 list of Fastest-Growing Private Companies every year since 2013<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div class=\"span4 widget-span widget-type-widget_container \" data-widget-type=\"widget_container\" data-x=\"0\" data-w=\"4\">\n<div id=\"hs_cos_wrapper_widget_1631916910290\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<h3><em>Your Partner for Growth<\/em><\/h3>\n<p><span class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"rich_text\">Tell us who you want to work with or let us choose the right CMO for you. Our CMOs bring marketing experience from companies such as Starbucks, HP, Disney, and WebMD.<\/span><\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<div class=\"span4 widget-span widget-type-widget_container \" data-widget-type=\"widget_container\" data-x=\"4\" data-w=\"4\">\n<div id=\"hs_cos_wrapper_widget_1631916924519\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<h3><em>Our Services<\/em><\/h3>\n<p><span class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"rich_text\">Our hands-on CMOs roll up their sleeves to work with you. In addition to strategic planning and team building, they drive winning digital, branding, demand-gen, sales enablement, and more.<br \/>\n<\/span><\/p>\n<\/div>\n<div data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\"><\/div>\n<div class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\"><span class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"rich_text\"><br \/>\n<\/span>.<\/div>\n<\/div>\n<div class=\"span4 widget-span widget-type-widget_container \" data-widget-type=\"widget_container\" data-x=\"8\" data-w=\"4\">\n<div id=\"hs_cos_wrapper_widget_1631916940448\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<h3><em>Flexible Engagements<\/em><\/h3>\n<p><span id=\"hs_cos_wrapper_widget_1631916940448_\" class=\"hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text\" data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"rich_text\">Choose how you work with us. Clients hire our CMOs for a variety of services from one-day workshops and advisory roles to six-month interim marketing leadership and full-time CMO.<\/span><\/p>\n<\/div>\n<\/div>\n<div data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\"><\/div>\n<div data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\"><\/div>\n<div data-hs-cos-general-type=\"widget\" data-hs-cos-type=\"module\">\n<div class=\"h-works__intro hire-mkt home\">\n<h2 class=\"second-title hire-mkt home\">How it works<\/h2>\n<p class=\"h-works__paragraph\">Our mission is to connect expert marketers with businesses quickly and seamlessly.<\/p>\n<\/div>\n<div class=\"h-works__steps hire-mkt home\">\n<div class=\"h-works__info hire-mkt home\">\n<div class=\"step-number home\"><img decoding=\"async\" class=\"how-works__number\" src=\"https:\/\/assets-global.website-files.com\/5ec70e2719e95acb889006a3\/5f22d524aeff43853dd7211a_1_mobile.svg\" alt=\"\" width=\"250\" \/>Describe your project &#8211; We help you determine the ideal marketer, and for how long.<\/div>\n<div><\/div>\n<\/div>\n<div class=\"h-works__info hire-mkt home\">\n<div class=\"step-number home\"><img decoding=\"async\" class=\"how-works__number\" src=\"https:\/\/assets-global.website-files.com\/5ec70e2719e95acb889006a3\/5f22d5c3f19106797d66ec5e_2_mobile.svg\" alt=\"\" width=\"250\" \/>Meet your perfect marketer &#8211; We can match you with a marketer in as little as 48 hours.<\/div>\n<\/div>\n<div class=\"h-works__info hire-mkt home\">\n<div class=\"step-number home\"><img decoding=\"async\" class=\"how-works__number\" src=\"https:\/\/assets-global.website-files.com\/5ec70e2719e95acb889006a3\/5f22d5d73eaaf5a8095b3c09_3_mobile.svg\" alt=\"\" width=\"250\" \/>Accountability on both sides &#8211; We check in with you and your marketer regularly.<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>.<\/p>\n<h2 class=\"h2-slider-head h2-slider-head_mhn\">The top 5% of fractional CMOs freelance here<\/h2>\n<div class=\"slider-block\">\n<div id=\"slider1\" class=\"work-talent__slider w-slider\" role=\"region\" data-delay=\"5000\" data-animation=\"slide\" data-autoplay=\"false\" data-easing=\"ease\" data-hide-arrows=\"false\" data-disable-swipe=\"false\" data-autoplay-limit=\"0\" data-nav-spacing=\"3\" data-duration=\"500\" data-infinite=\"true\" aria-label=\"carousel\">\n<div id=\"w-slider-mask-0\" class=\"mask-2 w-slider-mask\">\n<div class=\"work__slide auto selma w-slide\" role=\"group\" aria-label=\"1 of 3\" aria-hidden=\"true\">\n<div class=\"sli-e-inner\" aria-hidden=\"true\">\n<p>Richard was one of the first 100 employees at SellyNow and stayed for almost 2 years. He launched and scaled hundreds of products and campaigns, including some of SellyNow\u2019s more fun projects like their pop-up at Sundance, roses on demand for Valentine&#8217;s Day, and their influencer program.<\/p>\n<p>He also was on the exec team and led the build of their investor relations site.<\/p>\n<\/div>\n<div aria-hidden=\"true\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>What does a fractional CMO do? TechWyns fractional chief marketing officer (CMO) is a freelance marketing executive that companies hire for digital marketing leadership and top-level strategy. They are great people managers, partner relationship builders and communicators. Typically, TechWyns fractional CMOs are responsible for things like: Setting marketing priorities Identifying target audiences Overseeing marketing channels, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"class_list":["post-151","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/techwyns.com\/tech\/wp-json\/wp\/v2\/pages\/151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/techwyns.com\/tech\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/techwyns.com\/tech\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/techwyns.com\/tech\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/techwyns.com\/tech\/wp-json\/wp\/v2\/comments?post=151"}],"version-history":[{"count":6,"href":"https:\/\/techwyns.com\/tech\/wp-json\/wp\/v2\/pages\/151\/revisions"}],"predecessor-version":[{"id":180,"href":"https:\/\/techwyns.com\/tech\/wp-json\/wp\/v2\/pages\/151\/revisions\/180"}],"wp:attachment":[{"href":"https:\/\/techwyns.com\/tech\/wp-json\/wp\/v2\/media?parent=151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}